The Game

GENESIS, by Shift Group, is the world’s first gamified community-based training for any startup worldwide. A social network game designed to inspire entrepreneurs to solve some of the world’s largest social problems.

To start your business; Genesis flies you 40 years in the future – to bleak and unfriendly world from what humans have done to it and to each other.
An elite group of heroes; the Genesis Alliance, needs your help to save our planet of tomorrow.
In 13 missions in different cities, the Genesis Alliance will train you to create a sustainable, successful start-up business.

Illustration, character design, interface design and graphic design for the trailer and development of the game.