Graphic Design of Joel’s Serra book «Papalosophy, A Spanish Cookbook». Republished by Little, Brown Book Group with the name «Joel’s Serra Modern Spanish Kitchen» (new cover design from the publisher).

‘Food is not what you cook, but what you make others taste.’

Combining food and photography in equally radical measures, Joel Serra’s Modern Spanish Kitchen tells the story of how a wild blonde kid from New Zealand found his way back to Spain to discover his Catalan roots. Surreal photography, original recipes and personal anecdotes come together to form a book full of delicious chaos.

His first cookbook brings a vibrant, fresh approach to traditional Spanish dishes and all eighty delicious recipes offer both a beginner’s guide to eating and drinking like a local in Barcelona and Spain as well as plenty of inspiration for those looking to experiment.

As Joel says, ‘Food always tastes better when shared, so pull up a seat and join the feast.’